Comm 287 Study Guide

COMM 287 ADVERTSING AS SOCIAL COMMUNICATION STUDY GUIDE 1 Questions for â€Å"New Branded World† by Naomi Klein â€Å"On Advertising: Sut Jhally vs. James Twitchell† â€Å"Advertising as Religion† by Sut Jhally Film: No Logo Film: The Diamond Empire Naomi Klein: New Branded World 1. What idea was the gospel of the machine age? Bolstering ones brand name was important 2. What consensus emerged about corporations in the 1980’s? Corporations were bloated, oversized, owned too much, employed too many people, and were weighed down with too many things 3. What race were new companies such as Nike and Microsoft competing in?A race to own the least and employ the fewest people rivaling the traditional all American manufacturers’ for market share. hey claimed that producing goods was only part of their operations 4. What tools and materials are needed for creating a brand? brand extensions, continuously renewed imagery for marketing and, most of all, fresh n ew spaces to disseminate the brand's idea of itself 5. What is the difference between the brand and the advertisement? Advertising any given product is only one part of branding's grand plan, as are sponsorship and logo licensing.Think of the brand as the core meaning of the modem corporation, and of the advertisement as one vehicle used to convey that meaning to the world. 6. What was the first function of branding? The first task of branding was to bestow proper names on generic goods such as sugar, flour, soap and cereal 7. According to adman Bruce Barton what was the role of advertising? In 1923 Barton said that the role of advertising was to help corporations find their soul. The son of a preacher, he drew on his religious upbringing for plifting messages: â€Å"I like to think of advertising as something big, something splendid, something which goes deep down into an institution and gets hold of the soul of it. †¦ Institutions have souls, just as men and nations have sou ls† 8. Where did the search for the true meaning of the brand take the agencies? The search for the true meaning of brands – or the â€Å"brand essence,† as it is often called – gradually took the agencies away from individual products and their attributes and toward a psychological/anthropological examination of what brands mean to the culture and to people's lives. 9.Why was the purchase of Kraft by Phillip Morris spectacular news for the ad world? This was spectacular news for the ad world, which was now able to make the claim that advertising spending was more than just a sales strategy: it was an investment in cold hard equity. The more you spend, the more your company is worth. 10. What did the radical shift in corporate philosophy towards the value of branding send manufactures to engage in? Increased advertising 11. What does David Lubars call consumers? David Lubars, a senior ad executive in the Omnicom Group, explains the industry's guiding princ iple with more candor than most.Consumers, he says, â€Å"are like roaches – you spray them and spray them and they get immune after a while. † 12. What is the â€Å"experiential communication† industry? A $30 billion bill industry. It is the staging of such branded pieces of corporate performance art and more. (ads on park benches, sidewalks, phone calls) 13. What happened on â€Å"Marlboro Friday†? it refers to a sudden announcement from Philip Morris that it would slash the price of Marlboro cigarettes by 20 percent in an attempt to compete with bargain brands that were eating into its market. 14.What was â€Å"Marlboro Friday† a culmination of? it was the culmination of years of escalating anxiety in the face of some rather dramatic shifts in consumer habits that were seen to be eroding the market share of household-name brands, from Tide to Kraft. 15. What happened to corporate strategy as a result of the bargain craze of the early nineties? A dvertising spending went down. Many decided to put their money into promotions such as giveaways, contests, in-store displays and (like Marlboro) price reductions The bargain craze of the early nineties shook the name brands to their core.Suddenly it seemed smarter to put resources into price reductions and other incentives than into fabulously expensive ad campaigns. 16. According to the agencies what would competing on the basis of real value lead to? Stooping to compete on the basis of real value, the agencies ominously warned, would spell not just the death of the brand, but corporate death as well. 17. How did companies such as Coke, Pepsi, McDonald’s, Burger King and Disney respond to the brand crisis? And when the brands crashed, these companies didn't even notice – they were branded to the bone. They always understood that they were selling brands before product.They had their eyes fixed on global expansion. 18. How did The Body Shop and Starbucks foster powerf ul brand identities? What the success of both the Body Shop and Starbucks showed was how far the branding project had come in moving beyond splashing one's logo on a billboard. Here were two companies that had fostered powerful identities by making their brand concept into a virus and sending it out into the culture via a variety of channels: cultural sponsorship, political controversy, the consumer experience and brand extensions. 19. According to Scott Bedbury what must brands establish?Emotional ties because there’s no difference between products 20. What is the difference between advertising and branding? Advertising is about hawking product. Branding, in its truest and most advanced incarnations, is about corporate transcendence. 21. What was the new consensus that developed as a result of the success of the brand builders? The brand builders conquered and a new consensus was born: the products that will flourish in the future will be the ones presented not as â€Å"com modities† but as concepts: the brand as experience, as lifestyle. 22. How do brands present themselves on-line?It is on-line that the purest brands are being built: liberated from the realworld burdens of stores and product manufacturing, these brands are free to soar, less as the disseminators of goods or services than as collective hallucinations. . 23. How does Tom Peters separate types of companies? The top half – Coca-Cola, Microsoft, Disney, and so on – are pure ‘players' in brainware. The bottom half [Ford and GM] are still lumpy-object purveyors, though automobiles are much ‘smarter' than they used to be,† Peters writes in The Circle of Innovation (1997), an ode to the power of marketing over production. 24.In the new context how did ad agencies present themselves to their clients? 25. What does Phil Knight think Nike’s mission is? its mission is not to sell shoes but to â€Å"enhance people's lives through sports and fitnessâ₠¬  and to keep â€Å"the magic of sports alive. † 26. According to John Hegarty, what is Polaroid? â€Å"Polaroid's problem,† diagnosed the chairman of its advertising agency, John Hegarty, â€Å"was that they kept thinking of themselves as a camera. But the ‘[brand] vision' process taught us something: Polaroid is not a camera – it's a social lubricant. † 27. How does Tibor Kalman sum up the shifting role of the brand? The original notion of the brand was quality, but now brand is a stylistic badge of courage. † 28. According to Richard Branson, what do you build brands around? The idea, he explains, is to â€Å"build brands not around products but around reputation. 29. What is Tommy Hilfiger in the business of? Tommy Hilfiger, meanwhile, is less in the business of manufacturing clothes than he is in the business of signing his name. The entire company is run through licensing agreements. 30. According to Paul Otellini, how is Intel like C oke? Paul S. Otellini, replied that lntel is â€Å"like Coke.One brand, many different products. † 31. According to Sam Hill, Jack McGrath and Sandeep Dayal what can also be branded? â€Å"Based on extensive research, we would argue that you can indeed brand not only sand, but also wheat, beef, brick, metals, concrete, chemicals, corn grits and an endless variety of commodities traditionally considered immune to the process. † â€Å"On Advertising† Sut Jhally vs James Twirchell 1. As a social scientist, what question is Jhally interested in? As a social scientist, I am interested in the question of determination– what structures the world and how we live in it. . What is Marx’s aphorism that Jhally works with? I work with Marx's aphorism: philosophers help us understand the world, but the point is to change it. 3. What was Twitchell amazed by in terms of what his students knew? I was amazed by how little my students knew about literature compared t o advertising. 4. What about the material world interests Twitchell? I'm interested in why the material world has been so overlooked. Why has it been so denigrated? Why are we convinced that happiness can't come from it? 5. Why is Jhally interested in advertising, coming out of the Marxist tradition?The reason I am interested in advertising, coming out of that tradition, is that advertising links those two things together. It allows us to speak about both the material world and the world of symbolism and culture. 6. What is Jhally’s view driven by? Political factors not moral ones 7. What according to Jhally, have advertisers realized since the 1920s? They've realized since the 1920s that things don't make people happy, that what drives people is a social life. 8. Why doesn’t Jhally agree with Twitchell, when he (Twitchell) says that advertisers are delivering to people what they want?Advertisers are delivering images of what people say they want connected to the thing s advertisers sell. 9. What vision does Jhally see in advertising? A vision of socialism 10. Why does Twitchell think advertising excludes communal desires? because they are not as high on most people's agendas as they are for those of us in our fifties. Maybe most people are not as interested in the things we say we are interested in such as family and community. Maybe they are more interested in individual happiness. 11. Why doesn’t Jhally think that we can accept that advertisers reflect people’s real needs and desires?Advertising dominates so much that it leaves little room for alternate vision 12. According to Jhally, where is the only place in the culture where there is still independent thinking going on? The academy (universities) 13. Why does Jhally think that students do not follow through on the politics they really believe in once they leave higher education? When they leave school, they have a lot of debt that they have to do whatever they can to make mone y. 14. Why does Jhally disagree with Twitchell’s claim that the media system reflects most people’s ideas and desires? It has to do with access, not ideas.Everything is dependent on ad revenues, rather than public service. 15. How do Jhally and Twitchell disagree when it comes to the question of power? Jhally: Power is coming from the outside in. As if these corporate interests are over there doing things to us. Twitchell: ads are the articulated will of consumers rather than the air pumped out by commercial interests. 16. Why does Twitchell think people buy diamonds when they know them to be worthless? The need to make ceremony, to fetishize moments of great anxiety 17. According to Jhally, what does the diamond example point to?It points to how ads work (by reaching to human needs) capitalism works because it talks about real needs that drive people. 18. According to Jhally what is real and false about advertising? Real: its appeals False: the answers it provides to those appeals 19. According to Jhally, why is happiness a zero-sum game? Because although things are connected to happiness, it is always in a relative state ( in terms of what other people also have at that time. 20. What does Marx say about people making history â€Å"people make their own history/meaning, but not in conditions of their own choosing† 1. According to Jhally, what happens when you look at only one side of Marx’s aphorism on making history? You get a distorted view 22. According to Jhally, why did the Soviet Union fall apart? No one believed in it. They could see images of an alternative coming out of the west. 23. Why does Twitchell think advertising is not a trick? Because he sees trickery not as them pulling a trick on us but us actively collaborating in the process 24. What is Twitchell’s view of morality in advertising? It doesn’t figure into it. Ad has 1 moral value: Buy Stuff.Billboards ( immoral. The application of moral concerns t o ads is feckless. 25. According to Jhally, what is the last way you should evaluate advertising? Whether advertising is telling the truth or not. There is nothing to evaluate in ads. 26. What does Twitchell think people are after in advertising? These patterns that have to so with belonging, with ordering, with making sense 27. How does Twitchell answer the question of whether advertising is art? Art is whatever he says it is. Art= what people who teach literature, art, run galleries, edit magazines say it is. 28.Where does Twitchell see power emanating from in religion? The congregation behind the pulpit (supermarket arises) Sut Jhally â€Å"Advertising as Religion: The Dialectic of Technology and Magic† 1. What secret did capitalism discover that previous modes of production had not? (p. 218) capitalism discovered the â€Å"secret† of material production and proceeded to install it as its central and defining activity 2. In older non-market societies how could we ch aracterize people’s relationships with goods? (p. 219) A much more direct connection between the 2. people produced the goods the consumed for the most part. . What feature of goods did Marx recognize and install into his methodological framework? (p. 219) Goods are communicators of social relations 4. Why did Marx start his analysis with the Commodity? (p. 219) Because if one could understand how the community was produced, exchanged and consumed, then one would have the basis of an understanding of the entire system of capitalist relations 5. What happens to the real meaning of goods in capitalist production and consumption? (p. 220) 6. What does T. Jackson Lears argue about the early years of the 20th century (p. 220) That â€Å"feeling† replaced information . What had happened to the quest for health by the 20th century (p. 220) It had become almost entirely a secular process -advertisers picked up on these exploited emotional needs 8. How does advertising resemble the therapeutic world? (p. 221) All overarching structures of meaning had collapsed 9. In the consumer society what takes over the functions of traditional culture? (p. 221) The market place and consumption 10. What is the function of advertising with regard to the relation between object and producer? (p. 221) To refill the emptied commodity with meaning –ads ( initial emptying out 11.In the stage of Idolatry how does the consumer society respond to the appearance of the â€Å"immense collection of commodities† (p. 222) Celebratory mode: celebrate the great productive capacities of industrial society as reflected in products 12. What are the early stages of national advertising characterized by? (p. 222) Products are dominant/transcendent/ awesome 13. What strategy did advertisers use to call forth a religious experience with objects? (p. 223) -visual cliches: vague forms of sacred symbolism -transformed products into a surrogate trigger 14. How does advertising deve lop in the stage of Iconology? (p. 23) -moves from the worship of commodities to their meaning within a social context. Products + People = embodiment of social values ( ads are meaning-bared 15. In the stage of Narcissism how is the power of the product predominantly manifested? (p. 223-4) Through the strategy of â€Å"Black Magic† people undergo physical transformations or the commodity can be used to entrance/enrapture other ppl. 16. In the stage of Totemism, what do goods take the place of? (p. 224) Natural species 17. In the contemporary marketplace how is the person-object relationship articulated? (p. 224) Psychologically, physically, socially 8. How does advertising reflect the world that Marx described as characteristic of capitalism? (p. 224) A place of magic and fetishism ( goods are autonomous, they are in relationships with each other and where they appear in â€Å"fantastic forms† (with humans) 19. What is the real function of advertising if not to give p eople information? (p. 225) To make people feel good 20. What is advertising a secular version of and why? (p. 225) God. They can â€Å"satisfy† us and â€Å"justify† our choices 21. What two gospels does John Kavanaugh identify? (p. 226) Commodity form Personal form 22.At what level does advertising as a religion operate? (p. 226) Mundane, everyday level 23. What kind of religion can advertising be compared to? (p. 227) 19th century west Africa tribes ( Fetishism 24. According to Raymond Williams, what choice does modern advertising obscure? (p. 228) The choice between man as consumer and man as user 25. In the world of advertising the spirits of what invade the commodity and supply its power? (p. 229) The spirits of technology Film: No Logo 1. What did the new political movement identified by Klein in the mid 1990s take issue with? The growing power of multinational corps . What fundamental shift in marketing thought is reflected by â€Å"lifestyle branding†? Management babble ( if companies wanted success, their true product was their idea, not products 3. What does this fundamental shift explain? New forms of marketing, assault on public sphere, less choice -hearing more about the quality of work 4. What was the function of the first brands? Comfort and personal relationships 5. What does Klein mean by â€Å"brand tribes† Sell lifestyles ( ex. â€Å"nike type of person† 6. What idea did Coke sell in the 60s? Peace and love, youth and lifestyle 7. What did Disney sell? The American Dream 8.What does Nike sell? The nature of sport, athletic ability of star athletes 9. How does the new marketing approach differ from the old one? NEW: goes out into the culture and actually sees where people are using products 10. What is distinctive about the town Celebration? Created by Disney ( reps the American Dream Worlds first branded town ( no brands there 11. How does the colonization of public space pose a fundamental threat to democ racy? No choice anymore ( ads are EVERYWHERE –lost the idea of the public 12. How are shopping malls a striking example of this danger? They are private but designed to mimic a town square 3. What is different about the contemporary power of corporations than previously? -corps are on private property ( no freedom of speech and expression – they decide what to put in their stores ( they decide who makes money 14. How does Walmart’s â€Å"family values† brand identity clash with free speech? Lyrics, pics on magazines, etc. ( don’t fit their image 15. What do companies now see as their primary role? Producing brands and image meaning (logos) 16. How does a Nike sneaker get produced and by whom? Broker in hong kong send them to factories and contractors to find the cheapest place 17.What is the â€Å"Nike paradigm†? Finding cheapest places for the production and paying low wages 18. How are wages kept low by companies? Tightly controlling a wor k force (no unions) 19. What are export processing zones? Industrial parks (produces goods for our exploits) 20. Why is the work force in free trade zones largely young and female? They come from provinces and women are easier to control 21. What contradicts the much heralded claim that globalization will lead to development in poor countries? Labor is cheaper out east and they pay very little 22. How is the Nike example a case study in worker abuse?Countries began competing to see who could abuse their workers more 23. When companies decide to build the brand, what is at the cost of? Company sells off factories 24. How are American and European workers casualties of globalization and the Nike paradigm? People who had steady jobs lost them 25. What are McJobs? People who sell products for mega jobs, not real ones 26. Who are the two biggest employers in the U. S. Wal-mart and man power 27. How can a shoe tell the story of globalization It was produces all over the world 28. What are brand-based investigative activities?Campaigns look behind the brand to see how products are produced 29. What have become the most visible targets of globalization? Brands produced globally (china, korea, etc) 30. What is the line of riot cops guarding a McDonalds or a Starbucks symbolic of? They’re guarding the â€Å"entry point to globalization† 31. How can you shop ethically in this context? Support businesses that are ethical, buy in bulk as a school m become apart of the global movement 32. If you keep following the logos, where do you end up? Doorstep of the institutions that are writing the rules of global trade 33.What is being articulated by the street protests outside the meetings of the global financial institutions ? Reclaiming the public ( â€Å"the world isn’t for sale† 34. What forms can anti-corporate activism take? Culture jamming, ad busting (climbing on a billboard) Questions on film: THE DIAMOND EMPIRE 1. What did Edward Epstein disc over is the real business of the diamond industry? RESTRICTING what people knew/got 2. Why can’t DeBeers operate legally in the United States? Because it is a monopoly 3. According to Thomas Helsby, what makes the diamond cartel different from other cartels?It is controlled by a single company (which is owned by Anglo-Americans which is owned by DeBeers) Interlocking ownership 4. What makes DeBeers monopoly of diamonds an astonishing feat? Supply of diamonds is plentiful and abundant 5. What threat did Ernest Oppenheimer make to become Chairman of DeBeers? He would flood the world market with diamonds 6. What did a DeBeers mining engineer warn of in 1930? The diamond monopoly is dependent on the fact that the general public believes diamonds are rare 7. What was the simplest answer to the potential threat posed by small diamond mines? To buy them out 8.How does Foudad Kamil describe the operation that he ran for DeBeers when investigating unlicensed diamond dealing and smuggl ing Terrorist groups, black market. Broke the law, beatings, punishments, kidnapped, took them as prisoners. Buying offices in jungles 9. The rise of what presented a new challenge to the diamond cartel? The rise of African Nationalism (1960) 10. What did DeBeers do when Mobutu Sese Seke emerged as the dictator of Zaire? Send in American businessman, Templesman. Attempt to mend relations with Mobutu regime. 11. What term is used to describe how the Mobutu regime operated in regard to atural resources such as diamonds? Cliptocracy ( organizing principle is one of theft 12. What did Debeers do to keep diamonds from Angola from flooding the market and depressing prices? Spent $1/2 billion†¦regulated diamond mining 13. According to Edward Epstein, what is DeBeers objective when mines are discovered in â€Å"inconvenient† places? Prevent mines from being developed that are outside their control and come up with ways to prevent these diamonds from reaching the market. 14. What is Ernest Oppenheimer alleged to have done in regards to the diamond mine in Murfreesboro in Arkansas?Illegally influenced the closing of the mine to keep diamonds off the market 15. What was DeBeers response when American strategists wanted industrial diamonds during the Second World War for the production of weapons? DeBeers hesitated ( they denied US free access to industrial diamonds 16. Who was DeBeers alleged to have supplied diamonds to during the Second World War? Hitler , Germany 17. What did an investigation by the Justice Department conclude about the DeBeers actions with regard to the industrial diamonds it did provide to the Unites States during the war? DeBeers overcharged US 18.What did DeBeers wartime advertising appeal to? American Patriotism ( Paid for mining which produces diamonds we need to win war 19. According to Edward Epstein, what was the major way that DeBeers wanted diamonds to be introduced when scenes were written into the movies? In a way that was con sidered favorable ( man had to surprise woman and present her with a diamond 20. What did the British royal family become in regards to DeBeers? Sales agents 21. What fear did the slogan â€Å"a diamond is forever† arise out of? Fear that sales would be cut if second hand jewelry was put out in the market 22.According to DeBeers message to its dealers, what is its goal? Convince consumer to buy diamonds for every romantic milestone (cultural imperative) 23. How did DeBeers respond to the discovery of diamond mines in Siberia? did business with Russians 24. What does Thomas Helsby think is amusing about the eternity ring? Filled with stones from Siberia 25. Who comprises a significant part of the Indian labor pool that cuts small diamonds? 750,000 cutters 100,000 children under 13 26. What have Indian diamonds made possible? Low price jewelry 27. How did DeBeers respond to the discovery of a diamond mine in Australia?Mobilized threatened to reduce prices 28. According to Walte r Adams, what does the Sherman Act say? As long as you have enough competitors and act independently public interest will be protected. 29. According to DeBeers executives, what is the easiest airport in the United States to use if you need to leave the country when a subpoena is issued? Chicago O’Hara’s Airport 30. According to Edward Russell what did his boss at GE tell him about competing with DeBeers in the gem market? We won’ t compete with DeBeers 31. What evidence does Edward Russell give for his belief that GE is involved in a cartel with DeBeers?After he was terminated, identical price increase was implemented 32. While Harry Oppenheimer has criticized the apartheid system in South Africa, why does Duncan Hines think he is not being genuine? He claims he opposes the apartheid system, but yet he makes money from it 33. How did DeBeers create a mining workforce from black people living on the land? Unskilled workers ( they forced them off the land by enfo rcing taxes the black people didn’t have cash so they had to work in mines to pay the taxes 34. What are working conditions like for the miners in South Africa? Long hours, not much to eat, harsh weather conditions 5. How did the revulsion of the world to the brutality of apartheid contribute to the growth of the Oppenheimers’ power within South Africa? Investors withdrew investments, international companies in South Africa got out of the country 36. What may be the cartel’s greatest accomplishment? Transformed the illusion that diamonds are valuable into a reality 37. Why is the diamond deception not a one-person play? Deceiver and deceived . The person who is deceived plays a part in the deception as well. It’s future rests in all of the people who believe its myths and carry on the value.

Canyon Ranch Essay

1. What is the value of customer information to Canyon Ranch? Ans. To Canyon Ranch, customer information is must in order to implement their business model successfully. The value that it gives to the business is that it understands customer’s unique wants and give alternatives that will allow each guest to rach their individual goals. This is essential for Canyon Ranch to reach its mission to â€Å"inspire people to make healthy living, turning hopes and live into the highest enjoyment of life†. By gathering and sharing guests’ information, Canyon Ranch can assimilate it to â€Å"know and understand their customers, provides loyalty, and cross-sell its offerings† all of which are highly critical to the success of Canyon Ranch. The VP of Marketing was quoted saying â€Å"everyone experiences a different Canyon Ranch; we’ll meet you where you are†. If the company doesn’t know ‘where that is’, they will never be able to live up to this motto. Their customers are looking for a Luxury-like experience, not a ‘Marriott’ experience. They want unique, custom opportunities and to miss the details related to each customer could cost Canyon Ranch their reasonable edge. Canyon Ranch has been regarded as the â€Å"gold standard in the industry. To uphold this standard, they must know their client better than they see themselves. This is only likely to gather and adapt quality customer information. 2. As CIO, how would you make the case for customer relationship management (CRM) and business intelligence (BI) systems at Canyon Ranch? Canyon Ranch is the gold standard in destination spas and enjoys impressive rates that are much higher than other destination spas, but there are marks of increasing competition. Day spas are aligning themselves with medical expert and offered facilities in nutrition, homeopathy, physical therapy and general medical practice. Also some hospitals were starting to provide spa treatments and wellness centers with nutritionists. Canyon Ranch is now faced with demands as to how to raise the business while keeping the fundamental characteristics of Canyon Ranch. From an IT position, Canyon Ranch has basic systems for the business to function although they are not very effective. The CLS based system is used to record transactional data  while client preferences, support incident, rapid response etc. used Guestware. is not integrated well with CLS. The program coordinator, who persisted as the contact person for the quest through their stay, did not always have all of the data ahead of ti me. There is no POS software in the restaurant or the salon, hold up the Ranch of a chance to compile and track sales data. Canyon Ranch’s each business unit is committed on improving the level of customer service and personalization. As a CIO I would make central IT infrastructure so that all the figures is shared at every Canyon Ranch branch so that where every a customer goes he is not treated as new if he has visited it before. Create a Point of Sale software that leads to traceable value of purchase. If any customer wants to just buy a product then he can buy it rather than taking whole services. Increase direct marketing and communication to self decision making software that recognizes the pattern of customer visit and reminds him about his upcoming event to celebrate or take service at Canyon Ranch. 3. What impact would you anticipate these systems to have on the Canyon Ranch strategy and capabilities? Ans. The evolution of IT application such as CRM and BI systems will change the business interaction with customers. Canyon Ranch can enhance their historic reliance on word-of-mouth promotion to expand its customer base through social networking. Though Canyon Ranch has property management system that captures some customer data but implementing CRM and BI will make robust system to periodically survey customers, capture sales data and track services. Such integration can increase repeat customer visit, enhance customer personalization and attract new customers. The implantation of BI will allow company to attract profitability of its three segments : Health and Healing, Hotels and Spas. With this intelligence Canyon Ranch will employ cost saving measures, track inventory and monitor resources. Such system will improve capability and enhance productivity. 4. What advice do you have for Canyon Ranch executives? Ans. In the IT area Canyon Ranch still has space to improve. The first thing is to reduce the cost. Canyon Ranch has 2.5:1 staff-to-guest ratio, it also was the advantage in competition. But this will cost too much, Canyon Ranch can use the information technology to decrease the amount of staffs. Some services can be done by the computer like registration or remind services,  sometimes, the guest want their privacy space, at this time the Canyon Ranch should offer guests options to enjoy their private time. In another aspect, the information system can help the staffs to manage the profile of the customers. When the customer checking in the resort, the system will tell the preferences of each customer to the service provider automatically. These data of preferences can also help the Canyon Ranch provides much more projects that fit for customers. For the new customers, it should have a survey system to get the basic preferences. There should have some self-service machines to provide reserve service to the customers, to help them reserve the private spa service by their own. It will decrease the cost of Canyon Ranch and increase the efficiency. It also can attract more customers back to Canyon Ranch again. Another problem in Canyon Ranch is the separating system. The CLS system is the core system that runs the whole company, but the Guestware and POS software cannot connect to the core system. So the plan above cannot be implementing until this applicability problem solved. The good news is the Canyon Ranch owned the source code of CLS system, and it could be customized easily. Canyon Ranch should work with the develop company of CLS to customize the system. So a centralized system should be make that interlinks every branch and segments within it.

Digital Media Purpose

Digital media purposes * ENTERTAINMENT AND LEISURE: This is the industry which makes the largest use of digital media. Films, television and radio use video, audio and animation to tell stories and entertain. Computer games also fall into this category. Computer games are masterpieces of multimedia, using all aspects to create immersive environments. This industry I think makes a lot of money billions in fact because it’s in everybody's interest, for example music concerts or watching the Olympic sports live. EDUCATION AND TRAINING: Digital media is a great tool for teaching this gives the student maybe even the teachers a better way of understanding a type of work set out to be a very hard task, digital media helps improve on your functional skills for example My maths is a great way of learning maths and it’s on the internet. Digital media also helps in training and it’s a great way to learn something if you are a beginner for example learning how to ride a bik e you could search the WWW, (World Wide Web).For example using media to teach different subject, another example would be in training a new worker in a work place. * MARKETING: When advertising the use of digital media increases. The main reason for this is because if you want to have a great effect on people trying to buy your item or property you are advertising you are going to need to put it on the net or at least take a picture to put it on showing billboards outside. An example of marketing would be billboards leaflets and information hand-outs for the public to see to buy whatever you are trying to sell. VIRTUAL REALITY (VR): Virtual reality would not have been made without the use of digital media it is basically a world of entertainment/games inside of a computer there are a variety of virtual reality games for example Runescape, fifa 13, call of duty. These are the man virtual reality games there are also thousands maybe millions more being played whilst you are reading th is slideshow. * PUBLISHING: Publishing is the process of production and dissemination of literature, music, or information — the activity of making information available to general public.In some cases, authors may be their own publishers, meaning: originators and developers of content also provide media to deliver and display the content for the same. Publishing includes the stages of the development, acquisition, copyediting, graphic design, production – printing (and its electronic equivalents), and marketing and distribution of newspapers, magazines, books, literary works, musical works, software and other works dealing with information, including the electronic media. COSTUMER SERVICE: Customer service is the provision of service to customers before, during and after a purchase. According to Turban et al. (2002), â€Å"Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation. † Customer support is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product.

Business Law and Ethics Case Study Example | Topics and Well Written Essays - 1250 words

Business Law and Ethics - Case Study Example According to my opinion, when the managers at the Ford Company knew the danger of the faulty fuel tanks in their newly designed products, then it is very much unethical to do any cost-benefit analysis. It seems that Ford wants to do a cost and benefit analysis in the replacement of many people who are anxious to buy the first Fort Pinto car. In this situation of Ford Pinto Case analysis, the cost and benefit analysis play the same role as we say the rule of profit maximization. The rule of profit maximization says the taking care of profits irrespective of anything else is similar that we may do a cost analysis when we are aware of the fact that there are human lives involved in the situation. The managers should do a detailed analysis on the design and features of the product before taking any final decision. If the product safety may fall short behind the ethical boundary then it will be difficult for the business to cover up the losses in the form of a bad image of the company in the market. The ethical issue in the Ford Pinto case study is the faulty fuel tanks in the newly launched product and the top management is fully aware of the faults. The top most ethical conflict was the rejection of the Incharge of Ford Pinto to adopt any additional cost of giving the safety measures in the product. The most affected stakeholders of this unethical act are the customers who are willing to buy the newly launched Ford Pinto. Including them, many other stakeholders are also affected by this decision of Ford.

Human resource 420 Assignment Example | Topics and Well Written Essays - 750 words

Human resource 420 - Assignment Example Also, in relation to the successful completion of the internship program, I received two letters of accreditation with ‘A’ grade certification. I feel that this particular achievement will definitely help me in fulfilling my ultimate and predetermined goals. Moreover, the achievement would enable me to develop the work as an efficient HR recruitment coordinator. The best thing to discuss about my college is that the authorities themselves provided me with the opportunity to undergo the internship programs for which I am very much thankful to my college. In addition, the college authority provided me with the prospect of conducting along with participating in numerous workshops and also made me engaged in performing different HR related activities. These eventually developed my theoretical as well as practical skills linked with HR field by a considerable level. There still lays a greater scope for acquiring sufficient knowledge that my college will provide to me as there are still 14 months to complete my course. This fact makes me keep going in the positive mode for acquiring more and more HR related skills. Before beginning my graduate program, it was pre-planned that I would have my specialization in HR because this particular field is always been my favorite as I deeply favor the aspect of identifying human talents. It strongly represents my interest area and also I possess a strong zeal to start and pursue a career in the field of HR just after my graduation (Hansen, 1996). The college in which I am studying is home to several reputed professors who possess variable amount of industrial exposure in dissimilar fields. And fortunately, our HR subject is taught by an authoritative individual who shares a friendly attitude, having specialization in the field of recruitment for several years. During the past one and half years of my educational program, I met several people who liked to share common interests relating to the concerned filed or subj ect matter. Me and my fellow classmates were continuously engaged in participating several counseling sessions and discussed along with solved numerous project reports and assignments in a cohesive manner. It can be affirmed that the graduation program not only supported me to gain valuable insight about HR, but also provided me with greater knowledge and understanding of other subject areas. These subject areas encompass marketing, finance, statistics, managerial economics and business communication among others (Hansen, 1996). Short-term goals: In the next 14 months, I plan on completing my graduate course with maximum score, so that I could get a proper assistance in relation to placement. As the course is continuing to provide me with all diversity in the modern education process, I strongly feel that I will be able to grasp all those necessary skills that are required to get a kick start in the corporate sector. I am trying to create a strong co-ordination with reputed companie s that my college has tied up. This might support me to fulfill my ultimate goal by a certain extent. Even tough, I have developed a strong interrelation with the placement cell in my college which might enable me to get a good job in future. I am studying very hard in order to fulfill my

The effect of liquidity risk on carry trade returns Thesis

The effect of liquidity risk on carry trade returns - Thesis Example isk caused by huge volatility in financial market can lead investors or speculators into operating with extremely high margins that could eventually compel traders to scale down or totally halt their positions to avoid currency crash; (iv) finally, liquidity risk can lead to a drastic reduction in investor’s expectation for gains, which invariably helps to correct the violation of Uncovered Interest Rate Parity (UIP) normally referred to as â€Å"forward premium puzzle† (Brunnermeier and Pedersen, 2009). In this paper, qualitative research methodology is employed by scrutinizing related literature. Any observable limitations in this study stem from the body of literature consulted in the course of preparing this research, and attempts are made to restrict the subject-matter only to liquidity risk and its effects on carry trade returns. The financial crisis that has recently hit the global economy has highlighted an important concept that has long been ignored by economists, policymakers and other stakeholders in the industry: the importance of liquidity in the health of financial systems. According to Ben Bernanke, chairman of the Federal Reserve System, the â€Å"weak liquidity risk controls were a common source of the problems many firms have faced" (Bernanke, 2008). But it was only after the financial meltdown in 2007-2008 that it was acknowledged and sufficiently recognized by the industry. The financial speculators have long operated with such greed that eventually resulted to the vulnerability of the financial and banking industry with the gigantic risks that have been accumulated, which is unprecedented in modern history (Froot, 2001). The practices of unwinding of investors’ positions, higher liquidity risk, higher margins and the consequent low returns have eventually created the volatility in the financial market. An investigation on the liquidity issue and its effect on all financial markets are quite comprehensive and so, for this paper, I would be

Linguistics Essay Example | Topics and Well Written Essays - 1500 words - 3

Linguistics - Essay Example rivate English speaking kindergartens where they are tutored by native speakers of the language, or go to English-speaking countries and learn the language effectively. In extreme cases some parents have also made their children undergo a tongue operation in order to improve their pronunciation of the English language. This is enough proof to show the crazy attitude of the Korean people towards the English language. However, despite the consistent efforts taken by the parents to make their children learn the language some children tend to become depressed, abusive and suffer from insomnia when they are forced to learn a foreign language. For instance, the MBC News broadcast in Korea reported a story about an eleven year-old Korean boy whose parents forced him to learn English in an international school. Unable to cope with the pressure the boy began to show symptoms of a mental disorder as at one point he refused to go to school, suffered from insomnia and depression and did not pref er to talk to anybody. Though parents are aware about the importance of learning foreign languages like English for their child’s future successes, they do not know when it is best to teach the language and the correct way of helping the child learn the language. Ever since the issue of early English education was raised, there have been strong arguments, both for and against it. Some experts have warned about the negative effects associated with learning a foreign language at an early age based on several reported cases. These reports have revealed that when children are made to learn under stress right from an early age, it becomes impossible for them to learn effectively as is expected from their parents. Exerts also believe that children should only be allowed to learn the language levels which are appropriate for their age and knowledge levels. It is only when they try to learn more than what is ideal for their age all the negative effects associate with such learning will occur

Luca Pacioli Essay Example | Topics and Well Written Essays - 250 words

Luca Pacioli - Essay Example I find his Christianity perception of things as a major input as he is seen to believe in number mysticism that claims God owns all numbers. It also means that since God created all figure, they are then his direct words. Summa, one of the works he wrote, brings out the full understanding of double entry book keeping and as well explains how accounting is a part of good accounting business practice. His work has contributed greatly into the contemporary world of accounting as most of the work, especially the bookkeeping, is still used. In addition, some major terms used then such as debit and credit have not had any modification in the more than 500 years since their invention. In addition, his conceptual framework that comprised of the journal, the memorandum, and the ledger is still essential in the modern accounting field. Most modern accounting field concepts rely on his works such as summa, which contains true and fair view, stability, trustworthiness, significance, materiality, understandability, full disclosure, and materiality in accounting practices. His trend in displaying accounting figures by use of charts and graphs enables modern world to have ideas on how to communicate figure in a more understandable way. In conclusion, I would say that Pacioli, just as his â€Å"father of all accounting† depict, is indeed a great figure in the accounting world. If it were not for his understanding and his contribution, even if he did not invent the book keeping method, one cannot imagine how it would have turned out. Also, his books have helped deliver information from centuries ago to the modern word, which has played a significant role and will continue to play long from

Others Case Study Example | Topics and Well Written Essays - 500 words

Others - Case Study Example nge, entry or exit of key competitors, globalization, the Internet and the new dynamics it creates, decline in business risk and uncertainty, changes in efficiency and cost, changes in the long-term growth of the industry, changing societal issues and concerns, changes in product acquisition and use, influx of technical knowhow in more companies and countries, changes in government policy and regulations, and rising preference among consumers for differentiated goods rather than commodity goods (Hill and Jones 61). Industry key success factors (KSFs) are the forces that have the biggest influence on companies’ ability to flourish in their respective industries. They include core competencies, product features, business outcomes, specific strategic factors, resources, and competitive capabilities that determine the difference between profit and loss and, eventually, between competitive ability and failure (Hill and Jones 48). By their true nature, KSFs are so important that all industry stakeholders must be wary of them; they are the determinants of market success. They are also the doctrines that define whether a firm will be financially and competitively capable. When identifying any industry’s KSFs, three questions can be used to guide the process. These are: Competitor A has more financial resources compared to other companies, but it has huge debts that have lowered its investor appeal and affected its ability to secure financing for key projects. Other firms post average profits but have managed to reduce their debt and achieve slow but stable growth. Colin’s alternatives include reinventing products in order to achieve differentiation. Other options include targeting new markets in which competition is not as stiff (Hill and Jones 26). There is also the option of adopting more aggressive marketing strategies that ensure the market share does not decline. This will facilitate direct competition with rivals and maintain relevance despite prevailing

Pestle analysis Coursework Example | Topics and Well Written Essays - 1250 words

Pestle analysis - Coursework Example Pestle analysis Political factors compose the stability of political environment and policies of political parties and movements in the in the area of business operation. Political factors can interfere with aspects that directly affect business. For example, they can influence tax policies or government’s engagement in trading agreements. A firm should examine the political factors in order to identify opportunities and risks in a particular market posed by the political factors. Forecasting and planning can always be modified with comprehensive knowledge of these factors. Economic factors include economic growth rates, employment levels, unemployment, costs of raw materials such as petrol and steel, interest rates and monetary policies, inflation rates and exchange rates. These factors directly affect business. Despite varying from one country to another, these factors are highly susceptible to change. For example, the economy undergoes a series of fluctuations that are linked to booms and slumps in economic activity. During boom, almost all firms gain while most firms lose out during slump. A comprehensive study on economic factors can enable a business to gain insight on the risks involved in particular market and decide whether to take the risks and expand to the region. For example, a proper examination would reveal whether economic conditions are right or not. If they are right, the risk involved will subsequently be low, and the firm may incorporate these favorable in its forecasting and planning.

Research on Cost Control and Management of Real Estate Project Essay Example for Free

Research on Cost Control and Management of Real Estate Project Essay This paper takes the cost control and the management of real estate project as the object in research, and analyzes and studies relevant issues. By analyzing the cost structure of real estate construction, this paper identifies problems in cost control and management of real estate construction at present. Along with the fast development of China’s economy, the real estate industry has achieved wonderful successes, pulling economic development significantly, and contributing a lot to China’s economic development. Today, real estate construction assumes more tasks. In 2008, 3,000 billion RMB enters real estate construction. The cost control and regular management of real estate construction turns into the focus. Once the construction cost is out of control, it will lead to a great waste and will bring about more pressures for property management in later. A nice cost control is meaningful for the whole real estate construction project. To realize better cost control and management of real estate construction is important for today’s harmonious society. The cost of real estate construction is composed of four parts. The first part is the land cost, accounting for 30% of the total cost. It mainly refers to cost for building land, greening land, equipped facility land, and property management land. The second part is the construction installation cost, as the main body of real estate construction cost, accounting for 20%-50% of the total cost. Among the construction installation cost, materials cost the most, accounting for 60% of construction installation cost. The third part is the cost for equipments and machines, accounting for 1%-3% of the total cost. This part is mainly for meeting the needs of operations, management, and maintenance. The fourth part is other cost, accounting for more than 15% of the total cost. It is difficult to control this part. It mainly includes the cost for investigation and design, the cost for project supervision, and the cost for infrastructure. In special, the management cost usually surpasses the budget, which is the largest part that is hard to control in real estate construction. The management cost is only accounting for 1% of the total cost. But the absolute amount is large. It is easy for the construction company costing more in management. At present, serious problems exist in the cost control and management of real estate construction. For example, for some real estate construction, the design is earlier than the study of feasibility, which makes the later turn into useless. In bidding, some construction companies perform illegally, which makes the bidding fail to control project cost well. The popularization of assigned subcontracts and various subcontracts serve as potential threats for project quality. The delay for project payment, especially for workers’ wages, is serious. Some projects can not manage the changes of designs. Construction companies fail to follow the designs completely, which may lead to larger costs for construction. Some construction companies emphasize on the control of quality and period but fail to control the cost. All these activities make the cost of real estate construction out of control in China, which is harmful for the sustainable and healthy development of real estate industry . * Fail to Estimate the Project Exactly: Investment estimation is performed at the very beginning, namely in the study of feasibility. Present compilation of study of feasibility is lack of details. No effective items to control the number of project. The estimation has a lower preciseness. Besides, the study of feasibility has no necessary investigation. Some potential geological disasters can not be identified effectively, which leads to the rise of costs. Although some companies make â€Å"details for implement†, the effect is poor. In order to establish the project, some companies may reduce the number of project and decrease costs. * The Compilation of Project Budget Has Poor Reliability: At the stage of design, the investigation is far from sufficient. Some fundamental materials for design are inexact. As a result, the design may be irrational and will be changed significantly in construction, which causes the poor reliability of budget. * Working Drawing Budget is Unpractical: At the working drawing design stage, compile the project budget according to the design. The working drawing budget is to calculate the cost of design. The rationality of working drawing budget is about how to organize the construction and how to reach the design requirements by what kinds of methods, plus how to arrange the construction period, and how to manage workers and machines under different seasons, according to scientific designs. All these tasks are supposed to be arranged by construction companies. For design companies, to compile the budget is unpractical. * Do not Follow Basic Construction Procedures and Cannot Control Costs: For some projects, time is urgent. Therefore, the design is maybe imperfect. And the construction does not follow the basic procedures strictly. Sometimes, the study of feasibility turns into useless papers. As a result, the estimation and the budget cannot control the project cost effectively. * Contract is not Managed Well, Especially for Subcontracts and External Workers: Some real estate developers neglect to manage contracts. They do not follow the terms written in contracts strictly. Besides, some developers cannot calculate the cost of project quantities correctly. They are incapable of managing external workers effectively. * Irregular Management and Many Changes for Project: Real estate developers cannot design properly and have to change the management methods. Or, the execution is weak. They can change the design as will. Then, the scale of project is increasing and the cost is rising. * The Financing Structure is Unreasonable and Depends on One Financing Channel too Much, Which Contributes to the Rise Of Costs: At present, the funds for real estate construction in China are mainly from domestic loans, foreign funds, self-collected by construction companies, and other sources. Although financing ways are few and some are immature, limits are more. Sometimes, funds can not arrive in time. In order to insure the process of project, the construction companies have to apply loans from banks. Therefore, a large proportion of construction funds are from banks as loans. And the credit period is long and cannot match with investment return. The characteristics of real estate industry determine the lagged-behind investment return. One financing channel increases risks and costs, which leads to the accumulation of loan balance in banks, increasing construction costs and pressures for later in operation. * Cost Management is Unscientific. Lack the Idea of Cost Control. System is Imperfect. Management Cost Is High: By auditing lots of projects, we find that management is one of factors that cause overspending. Main items that cause overspending include management fees, compensation fees for removing, and supervision. Main reasons include: Lack a perfect cost control system and cannot manage and control the cost systematically, which makes it hard to identify the out-of-control of cost in time. Lack the idea of cost control and the constraint mechanism. Project managers are always focusing on quality and construction period, but not cost control. The absence of system makes the expenditure more irregular. No integrated standards for management fee are effective. Workers are more than necessary in construction companies.

William Burroughs’s Fiction Essay Example for Free

William Burroughs’s Fiction Essay This paper will argue that William Burroughs’s fiction is directed at subverting and deconstructing the dominant social order and mainstream conventions and social practices. In such novels as The Western Lands (1987), The Soft Machine (1961), The Ticket that Exploded (1962) or The Nova Express (1964) the author constructs full-fledged literary outlaws – gangsters, conmen, etc. – in order to epitomize the forceful and illegitimate ways in which ideas, opinions or the entire reality can be imposed on the ostracized other. Therefore, William Burroughs’ novels also offer a reflection of American capitalist society and its unorthodox power relations. This theme will be investigated in the novel in light of Guy Debord’s The Society of the Spectacle which discusses the specular character of the capital society and the gaps between reality and representation. In his article on Burroughs, Frederick M. Dolan argues that   in the writer’s novels, all the rogue figures â€Å"control others by mastering the art of producing vivid and convincing representations, exploiting the naà ¯ve, metaphysical urge to believe that when language appears most meaningful, it has because it has established a referential relationship to the world† (Dolan, p. 536). This is precisely what the â€Å"society of the spectacle† is attempting to achieve by superimposing the show of capitalist order on everyday reality. Burroughs was also very interested in showing the distorting power of language and the ways in which reality can be manipulated because of this. From this perspective, Jacques Derrida’s book, Of Grammatology, will be particularly useful in the analysis of Burroughs’s language treatment and of the ways in which the writer’s deliberate foregrounding of the gaps between signifier and signified undermine the capitalist social order and ingrained thought-mechanisms. Burroughs denounces contemporary man as automaton, as passive receiver of ideology. Works Consulted: Burroughs, William S. The ticket that exploded. Grove Press, 1987. Dolan, Frederick M.   Ã¢â‚¬Å"The Poetics of Postmodern Subversion: The Politics of Writing in William S. Burroughss The Western Lands†, pp. 534-551. Contemporary Literature  © 1991 University of Wisconsin Press. Debord, Guy. The Society of the Spectacle. New York: Zone Books, 1994. Derrida, Jacques: Of Grammatology. Johns Hopkins University Press, 1998. Harris, Oliver (Oliver C. G.). William Burroughs and the secret of fascination.   Southern Illinois University Press, c2003. Lee, Witness. Word virus : the William S. Burroughs reader. Grove Press, 1998. -. Nova express. Grove Press, 1965. -. The soft machine ; Nova express ; The wild boys : three novels. Grove Press, 1988. Lydenberg, Robin. Word cultures : radical theory and practice in William S. Burroughs fiction. University of Illinois Press, 1987.Johns Hopkins University Press, 1998 New York : Zone Books, 1994. New York : Zone Books, 1994. New York : Zone Books, 1994. Morgan, Ted. Literary outlaw : the life and times of William S. Burroughs. H. Holt, 1988. Pepper, Andrew. â€Å"State Power Matters: Power, the State, and Political Struggle in the Post-War American Novel†. Textual Practice, vol. 19, no. 4, pp. 467-91, December 2005. Philips, James. â€Å"Life in Space: William Burroughs and the Limits of the Society of Control†. Literature and Aesthetics: The Journal of the Sydney Society of Literature and Aesthetics, vol. 16, no. 1, pp. 95-112, June 2006. Schneiderman, Davis. Retaking the universe : William S. Burroughs in the age of globalization. Pluto Press, 2004. Sobieszek, Robert A. Ports of entry : William S. Burroughs and the arts. Los Angeles County Museum of Art ; 1996.

Jim O Conner From The Glass Menagerie English Literature Essay

Jim O Conner From The Glass Menagerie English Literature Essay The character Jim OConner in The Glass Menagerie is of the gentleman caller. Tom describes Jim in his opening monologue as the most realistic character in the play, being an emissary from a world of reality that we were somehow set apart from. (858) Jim is portrayed as having qualities that are wonderful and without any flaws. These qualities are demonstrated by Jim up until the very end of the play when his true characteristics are fully revealed through his actions. Jim is an acquaintance of Tom and Laura from when they were in high school. He was very popular during his time at Soldan High School. He now works as a shipping clerk for a shoe warehouse where Tom and Jim end up become better friends. It is the same shoe warehouse Tom works for. Jim is the gentleman caller who is invited to dinner by Tom, and who Amanda is hoping will be a future husband for Laura. Tom honestly feels that Jim is different from all the members of the Wingfield family because he is facing reality instead of living in denial of it. Jim was an outstanding success in high school He was shooting with such velocity through his adolescence that you would logically expect him to arrive at nothing short of the White House by the time he was thirty (879) and everyone thought he would succeed in life. He is currently working as a shipping clerk, which is only a slightly better position than Toms. However, Jim is a cheerful, optimistic young man, who is determined to get ahead in life. He is studying public speaking and radio engineering at night school, and wants to go into the fledgling television industry. I believe in the future of television! I wish to be ready to go up right along with it. Therefore Im planning to get in on the ground floor. In fact Ive already made the right connections and all that remains is for the industry itself to get under way! Full steam Knowledge Zzzzzp! Money Zzzzzp! Power! Thats the cycle democracy is built on. (894) When he has dinner with the Wingfield family, Jim tries his best to draw Laura out of her shell. He ends up being the only character able to break through into Lauras secret world. He seems to be the most sincere person in the play and seems to be very honest and friendly. The reader is made to feel they can trust him. Jims character seems to come to life in his conversation with Laura. Even though he is ordinary, it is contact with the ordinary that Laura needs. It is not surprising that ordinary seems to be magnificence to Laura. Since Laura had known Jim in high school when he was considered the all-American boy, she could never bring herself to look on him now in any way other than exceptional. He is the one boy that she has had a crush on and he is her ideal dream. In the candlelight conversation Jim has with Laura he becomes wrapped up in reliving his own past. He seems to once again think that he is that high school hero who swept the girls off their feet. Due to the fact that Jim has become engrossed in playing the role of high school hero and also amateur psychiatrist, he failed to see what emotions he was building up in Laura. Jim simply had an honest desire to help Laura with her shyness. He is obviously very drawn to Laura in a romantic sense as well. He admits this to her while describing her beauty In all respects-believe me! Your eyes- your hair- are pretty! Your hands are pretty! (896) how she makes him feel different than any other girl does. I wish that you were my sister. Id teach you to have some confidence in yourself. The different people are not like other people, but being different is nothing to be ashamed of. Because other people are not such wonderful people. Theyre one hundred times one thousand. Youre one times one! They walk all over the earth. You just stay here. Theyre common as weeds, but you well, youre Blue Roses! (896) To Laura Jim has always been and still is wonderful and exceptional. He is so different from her world that he appears to be the prize she has been longing to win. Since Laura lives in a world of illusion, he is her knight in shining armor. Jims desires run away with him and he makes the mistake of kissing Laura. He makes her heart swells up with romance only to pierce it with the disclosure that he is engaged to be married. Laura is like a piece of her glass menagerie. She is fragile and needs to be treated very carefully. When she states Glass breaks so easily. No matter how careful you are she is giving foresight into the events that will unfold. Jim has broken her without realizing it. You think of yourself as having the only problems, as being the only one who is disappointed. But just look around you and you will see lots of people as disappointed as you are. (891) The most accurate description of Jim comes near the end of the play when Jim refers to himself as a stumble-john.(897)

Analysis of To His Coy Mistress Essay -- To His Coy Mistress, Andrew M

To his coy mistress is about sexual feelings and infatuation, based on the Italian tradition of courtly love - it is filled with compliments and references to sexual activity and deviancy but is generally a one sided love, the whole poem is about the man wooing the woman and persuading her that she should have sex with him. Throughout the first stanza the poet writes how he would love the woman, had they had all the time in the world. The love is much exaggerated. "I would love you ten years before the flood" This is clearly an exaggerated statement because the flood happened before Christ, before the poet or the woman even existed. This portrays that he would love her forever. "My vegetable love would grow vasterà ¢Ã¢â€š ¬Ã‚ ¦and more slow" The poet is talking about time, about his love growing slowly but surely over time. The reference to a vegetable the natural fruit of the earth symbolises how the love for the woman will grow over years, from a seed getting bigger over time- its natural and deep rooted love. The end of the poem becomes more persuasive and hasted. The poet gets more desperate for the woman to accept his offer and to agree to sleep with him. A clear indication of a change in tone is shown in stanza twoà ¢Ã¢â€š ¬Ã‚ ¦ "BUTà ¢Ã¢â€š ¬Ã‚ ¦ times winged chariot hurrying near" Where the word But is placed at the start of the sentence usually indicates that the statement before the but is about to be contradicted with a sentence of the opposite meaning (he was good BUT he is being bad) the use of personification verbs add to the tone of the poem; making time seem as a winged chariot emphasises the rush that the poet is in, .. ...time "Seemed night at noon day" Though in the poem the reader is not given a sense of 'hurrying' and anticipation but a sense of confusion portraying the emotional distress the poet is going through. As the poem progresses into the third and last stanza the poet writes of his rejection and his pain cause by the subject he had so hopelessly fallen in love with. "Is love's bed always snow?" this is a rhetorical question, comparing the of love which is thought to be warm and loving with passionate heat and comfort (positive) to snow; cold harsh snow, with no colour, which is bleak and which brings death to all living things (negative) - again the poet is using contrasting aspects in one sentence to show confusion too. The poet has been made to feel that love is a horrible, harsh and bitter feeling.

America Needs Capital Punishment Essay -- Pro Death Penalty Essays

In this essay, I will argue for the implementation of the death penalty. I will establish a clear-cut profile for a criminal to be eligible for death row. I will put forth arguments for and against the death penalty as supported by various groups and try to defend my position. I shall also try to criticize the case against the death penalty with individual arguments. Finally, I will demonstrate that no alternative to capital punishment can be reached and try to convince you for its fairness. Despite ethical and moral concerns, the issue of capital punishment must not be dismissed without serious consideration and scrutiny.   Ã‚  Ã‚  Ã‚  Ã‚  Is our judiciary system working the way it is suppose to? Many people and countries are convinced that the judiciary system of the United States is a joke. While law may be rigid and defined, there are a number of loopholes which allow criminals to be set free into the streets. One such loophole has the death penalty in its eyes. In my opinion, criminals who commit a heinous crime should be put on death row and they should be executed as soon as possible without having the slights chance to end back up in society.   Ã‚  Ã‚  Ã‚  Ã‚  What type of criminals would meet the criteria for death row? Should every lawbreaker, from a thief to murderer, be sentenced to such a harsh punishment? Absolutely not. In fact, I propose that it is the very extreme felons that should face this penalty. Murderers are the only ones that should be sentenced to death. As a matter of fact, I believe, it is only mass murderers that should confront this penalty. While murder is inexcusable, there are a number of ways in which a guilty party might not have been in full control nor done so with a different intent. Crimes of passion, for example is one such case where one may be compelled to murder, drunk driving and other driving accidents that cause fatalities. Another example could be seen in cases of revenge, such as killing a rapist. Where as such murderers should be punished accordingly, they do not deserve a death penalty.   Ã‚  Ã‚  Ã‚  Ã‚  On the other hand, planed violence geared toward a group of induvilas rather than a single person must be penalized. Most murders that are seen today come on the mass scale. News reports are full of stories such as the â€Å"Oklahoma City Bomber†, who killed over one hundred people by bombs. One more recent story was the â€Å"Sniper† story, wher... ...le this system is very good for a single murder and should be implemented, it falls through in the case of multiple murders. Thus so far there are no alternatives to the death penalty.   Ã‚  Ã‚  Ã‚  Ã‚  The only reasonable excuse against the death penalty is the execution of an innocent person. None the less, while in the past Techniques such as DNA testing did not exist, frequently police agencies are more precise in their accusation as well as their methods of finding the guilty party. As a society we must grant our trust into the hands of authority. While there still can be wrong imprisonment of people for petty crimes such as robbery, these would not quality for the death row. On the other hand, those people who committed mass murder, and let me reiterate mass murderers are often not wrongfully accused. These people deserve no less for themselves than what they have done to others. Even though we are compelled to remember a famous saying â€Å"An Eye For An Eye Makes The World Go Blind† we should not forget that death penalty, as I believe, should be applied to murderers of multiple victims. In this sense let’s rephrase the saying accordingly â €Å"50 eyes for an eye make’s reasonable sense.† America Needs Capital Punishment Essay -- Pro Death Penalty Essays In this essay, I will argue for the implementation of the death penalty. I will establish a clear-cut profile for a criminal to be eligible for death row. I will put forth arguments for and against the death penalty as supported by various groups and try to defend my position. I shall also try to criticize the case against the death penalty with individual arguments. Finally, I will demonstrate that no alternative to capital punishment can be reached and try to convince you for its fairness. Despite ethical and moral concerns, the issue of capital punishment must not be dismissed without serious consideration and scrutiny.   Ã‚  Ã‚  Ã‚  Ã‚  Is our judiciary system working the way it is suppose to? Many people and countries are convinced that the judiciary system of the United States is a joke. While law may be rigid and defined, there are a number of loopholes which allow criminals to be set free into the streets. One such loophole has the death penalty in its eyes. In my opinion, criminals who commit a heinous crime should be put on death row and they should be executed as soon as possible without having the slights chance to end back up in society.   Ã‚  Ã‚  Ã‚  Ã‚  What type of criminals would meet the criteria for death row? Should every lawbreaker, from a thief to murderer, be sentenced to such a harsh punishment? Absolutely not. In fact, I propose that it is the very extreme felons that should face this penalty. Murderers are the only ones that should be sentenced to death. As a matter of fact, I believe, it is only mass murderers that should confront this penalty. While murder is inexcusable, there are a number of ways in which a guilty party might not have been in full control nor done so with a different intent. Crimes of passion, for example is one such case where one may be compelled to murder, drunk driving and other driving accidents that cause fatalities. Another example could be seen in cases of revenge, such as killing a rapist. Where as such murderers should be punished accordingly, they do not deserve a death penalty.   Ã‚  Ã‚  Ã‚  Ã‚  On the other hand, planed violence geared toward a group of induvilas rather than a single person must be penalized. Most murders that are seen today come on the mass scale. News reports are full of stories such as the â€Å"Oklahoma City Bomber†, who killed over one hundred people by bombs. One more recent story was the â€Å"Sniper† story, wher... ...le this system is very good for a single murder and should be implemented, it falls through in the case of multiple murders. Thus so far there are no alternatives to the death penalty.   Ã‚  Ã‚  Ã‚  Ã‚  The only reasonable excuse against the death penalty is the execution of an innocent person. None the less, while in the past Techniques such as DNA testing did not exist, frequently police agencies are more precise in their accusation as well as their methods of finding the guilty party. As a society we must grant our trust into the hands of authority. While there still can be wrong imprisonment of people for petty crimes such as robbery, these would not quality for the death row. On the other hand, those people who committed mass murder, and let me reiterate mass murderers are often not wrongfully accused. These people deserve no less for themselves than what they have done to others. Even though we are compelled to remember a famous saying â€Å"An Eye For An Eye Makes The World Go Blind† we should not forget that death penalty, as I believe, should be applied to murderers of multiple victims. In this sense let’s rephrase the saying accordingly â €Å"50 eyes for an eye make’s reasonable sense.†

The Literary Use of Religion by John Smith and William Bradford Essay e

The Literary Use of Religion by John Smith and William Bradford Religion plays a major role in the day to day lives of the early settlers in America. So much so, that early colonial writers use it as a form of literary persuasion. John Smith and William Bradford were two such writers. Smith and Bradford use religion as a literary tool to persuade the reader towards their own interests. There are similarities and differences in the motivation to use religion by these two authors, yet the use is still prevalent in their writings. The reasons for these similarities and differences are found in the greater interest of each individual author. John Smith and William Bradford use divine guidance as an explanation for the reasons of their journeys. Smith uses the providence of God to justify his placement at Jamestown. Smith writes in â€Å"The General History of Virginia†: â€Å"But God the guider of all good actions, forcing them by extreme storm to hull all night, did drive them by his providence to their desired port, beyond all their expectations†¦Ã¢â‚¬ (27). Smith also alludes to the journey to America being a good action in the eyes of God. So much so, that God calls upon his powers and produces a huge storm to place them where God wishes. Bradford uses the necessity of spreading the word of God (Christianity) to explain one of the reasons for his voyage to America. He writes â€Å"Lastly (and which was not least), a great hope and inward zeal they had to laying some good foundation†¦for ...

Lab Report Caloric Content of Food Purpose

Student's Name Date of Experiment- 11/27/12 Date Report Submitted 11/27/12 Title: Caloric Content of Food Purpose: to be able to measure the energy content of foods Procedure: We are going to take food items and burn them to heat water to be able to determine the amount of â€Å"energy† a food source can emit. Data Tables: Data Table 1: Food Item – Observations | |Food Item Description: |Marshmallow |Peanut / Walnut |Potato Chip | |Mass of food & holder – initial |40. 2g |18. 0g |15g | |Mass of food & holder – final |38. 6g |16. 0g |12. g | |Mass of food burnt |1. 6g |2g |2. 5g | |Mass of beaker |66. 5g |66. 4g |66. 5g | |Mass of beaker & water |107. 2g |108. 2g |108. 2g | |Mass of water |40. 7g |41. g |41. 7g | |Water temp. – initial |23 C |22 C |22 C | |Water temp. – final |31 C |72 C |32 C | |Delta T (oC change) |8 C |50 C |10 C | Observations: The observations are noted above.Found it very interesting that the peanut was able to produce e nough heat to change the temperature of the water so much. Questions: A. Which of the foods tested contains the most energy per gram? The potato chip B. How do your experimental results compare to published values? I would say that my results were average C. What type of reaction is used in calorimetry? Combustion reaction D. What are the products of the reactions? Carbon dioxide and water E. Where did the products go? They vaporized into the air F.A student performing an experiment to determine the caloric content of a cashew nut collected the following data: ?Mass of cashew nut before burning: 0. 55 g ?After burning: 0. 05 g ?Temp. increase of 200 g of water: 7. 0 oC 1. Calculate the total energy released by the combustion of the cashew nut by using the water temp. increase, the mass of the water and specific heat capacity of water. q=delta t x m x cp – 58576 joules 2. Calculate the energy released per gram of cashew nut consumed in the reaction. 58,576j/0. 55g= 106502/4. 1 84= 24,455 or 2. cal 3. Using the following standards (carbohydrates (4 Cal/g), protein (4 Cal/g), and fats 9 Cal/g), determine the caloric content of a bag of your favorite snack food. Chili cheese fritos Carbs=60 Protein= 8 Fats= 90 Conclusions: Remember: Lab notes are evidence of your work and of your understanding of the concepts demonstrated in the experiments. They are also the primary basis for your chemistry lab grade. Write neatly and try to express your thoughts clearly, concisely, and completely so that someone else could duplicate your results.

Cool hand luke

Cool Hand Luke Film Analysis In class we watched the film â€Å"Cool Hand Luke†, which is about the protagonist Luke, who is arrested for destroying several parking meters late one night while drunk in a small town, Luke was sentenced to prison. Luke was rebellious with little respect for authority, had more spunk than good sense. Luke gains the respect of his fellow inmates by his frequent escape attempts and refusal to break under to harsh punishment. The inmates enjoyed Lake's fearless behavior and ambition for trying to succeed while he was incarcerated. Luke never backed down from a fight or a halogen.Luke was well liked to where his fellow inmates gave him the nickname â€Å"Cool Hand Luke. † To be honest, in my first attempt of watching the film â€Å"Cool Hand Luke† I did not enjoy the film, After watching the film a couple of times it sort of hit me with all of the things the film used to have symbolism and to reference the film to The Bible. There were many examples, but only a few stood out to me such as: like the apostle, Luke. Lake's identification number is thirty seven, which in reference refers to the Book of Luke 1:37, † For with God no thing shall be James Bible).In the film Luke devoured fifty eggs. Which In reference was for the fifty prisoners. So Luke therefore â€Å"absorbed† all of their sins once he ate all the eggs. After eating the eggs Luke was left on the table to recovery from cruelly over feeding his body, Luke is laying down on the table In the shape of a cross. (Referred in the picture below (IAMB. Com) After a couple of viewings of â€Å"Cool Hand Luke† I can truly appreciate this great American classic and see why It was rated In the top 100 films of America by IAMB and ETC. I can truly appreciate how the movie was nominated for four AcademyAwards and see why It at least won one award, this film Is truly beautiful and Inspiring It Is one that should be a mandatory must watch. Cool hand Luke By mosquitoes refers to the Book of Luke 1:37, † For with God no thing shall be impossible. â€Å"(King James Bible). In the film Luke devoured fifty eggs. Which in reference was for the fifty body, Luke is laying down on the table in the shape of a cross. (Referred in the American classic and see why it was rated in the top 100 films of America by IAMB Awards and see why it at least won one award, this film is truly beautiful and inspiring it is one that should be a mandatory must watch.

Identifying Carbohydrates Lab Report

(insert name here) (insert period #) Identifying Carbohydrates (First inital and last name of lab partner) Purpose The purpose of this lab is to learn how to identify different forms of carbohydrates by conducting the Benedict and Iodine test. Theory The theory for this concept is that if in the benedicts test the carbohydrate reacts, it is a monosaccharide. If it reacts in the Iodine test it is a polysaccharide. If no reaction occurs in either test the carbohydrate is a disaccharide. Data Type of carbohydrate| Benedicts Test| Iodine Test|Monosaccharide| R| NR| Disaccharide| NR| NR| Polysaccharide| NR| R| Solution| Bendicts Test| Iodine Test| Honey| R| NR| Oats| NR| R| Table Sugar| NR| NR| Apple Juice| R| NR| Powdered Sugar| NR| NR| Results Solution| Type of carbohydrate| Honey| Monosaccharide| Oats| Polysaccharide| Table Sugar| Disaccharide| Apple juice| Monosaccharide| Powdered Sugar| Disaccharide| Conclusion I found that honey reacted with the Benedicts test, so it must be a monos accharide. Oats did not react with the Benedicts test, but did react ith the Iodine test; so it is a polysaccharide. Both the table sugar and the powdered sugar reacted with neither tests, so they are both disaccharides. Lastly, the apple juice reacted with the Benedicts test so it is a monosaccharide. Questions 1) It could be a Polysaccharide or a Disaccharide. 2) It could be a Disaccharide or a Monosaccharide. 3) This would be a monosaccharide. 4) This would be a Disaccharide. 5) They originally came from producers. 6) The chemical formula is Cx(H2Oy) 7) 8)C12 H22 O11

2012 Olympics Article Analyses Essay

Picture, title and sub-title: The headline is reversed-out of a colour picture of villagers apparently transporting straw bales in preparation for the eccentric â€Å"Olimpick† games celebrated in the Cotswold village of Chipping Campden. The use of the term â€Å"Olimpicks† would appear to be a deliberate archaisms – as it seems highly unlikely the Cotswold games were actually ever thus known. The strap byline attributes the story to a Mail staff reporter: â€Å"John Carter visits the village with its own eccentric games†. Fact & Opinion: It is a fact that the second paragraph points to the origins of the Cotswold games in the early 17th Century – thus anticipating â€Å"Baron de Coubertin’s Olympic revival by 284 years†. Allegedly, the Cotswold games were started as a Whitsun celebration in 1612 by Robert Dover. The games consisted of quirky rustic pursuits like cock-fighting, coursing and shin-kicking! See more:  Capital budgeting essay These two-day games ran annually for â€Å"250 years† before they were abandoned â€Å"owing to the disorderly mobs which used to attend. The Cotswold games were revived in â€Å"1951 for the Festival of Britain† and continue to this day. The Cotswold Olimpicks are staged at Dover’s Hill in the parish of Weston Sub Edge – close to Chipping Campden. Dover’s Hill is described as a natural amphitheatre. Analysing words and phrases: The writer makes deliberate use of the phrase â€Å"on tenterhooks† to evoke the anxiety of the London bid team, headed by Lord Sebastian Coe – suggesting the term actually originated in the same Cotswold area. The idiom â€Å"on tenterhooks† is thus taken to mean anxious, uneasy – like the fabric stretched taut. Presumably, the reader is supposed to contrast the rustic, charming simplicity and eccentricity of the Cotswold games with the immensely slick corporate Olympic bidding venture. The description of the shin-kicking competition is described as taking place on the first Friday after Whitsuntide – where a participant wearing hobnailed boots kicks the straw-padded shins of his opposition – in a demonstration sport. The writer makes a final contrast in the final paragraph – suggesting hat â€Å"unlike the modern international Games† the Cotswold Olimpicks have never been subject to bribery and corruption. This possibly hints at the Daily Mail’s editorial stance; which was then sniffily agnostic towards the London bid on the grounds that the choice of host city was believed to be a corrupt, nepotistic and hugely expensive process. Nevertheless, the writer then concludes with a humorous aside that a farmer once had to be bribed with a bottle of whisky to remove his sheep from the Cotswold arena! Overall, this feature article shows an affectionate longing for the quirky, amateuristic eccentricity of English rural life and gently contrasts it with the glossy, expensive corporate bidding that comprises the modern Olympic bidding process. The language is largely complex, anachronistic and sprinkled with archaic terms and historical reference. The writer assumes a fair degree of prior knowledge – of Pierre de Coubertin, King James’ puritanical instincts etc. The sentences are flowery, long and elaborate – perhaps suggesting a Mail-like hankering for times past!

Practicum project Essay Example | Topics and Well Written Essays - 1000 words - 1

Practicum project - Essay Example In 2007, alone the death rate stood at 7,000. This concern led to the Institute of Medicine to come up with a report dubbed â€Å"Preventing Medication Errors† (Hughes & Blegen, 2007). The report emphasized on the need to practice safe medication administration. Six years later, the problem still exists and there although many measures have been put in place, there are still cases of unsafe drug administration in chemist, hospitals, and pharmacies. It is for this reason that I have gained a lot of interest in the field of pharmacology. Therefore, as a nurse educator my aim is to bring change into the nursing field by ensuring that my students gain a comprehensive understanding in safe administration of medicine. As a nurse educator in pharmacology, I have had to read extensively on the current situation concerning pharmacology and the arising issues and changes in the nursing field related to medication. The process of medicine administration is continuously becoming complex because of the continuous production and discovery of new drugs in the market. The number of prescribed medicine per patients is also playing a major role in this trend (Garrett & Craig, 2008). Another important factor that is playing a key factor in the medication field is the rapid change in medical technology and the several procedures and policies that have come up. Over the years, as I have progressed with my career I have come to discover that pharmacology, either as a course or part of a course for a nursing education is a very important element for any health care practitioner. A safe medication process and use are two essential principles that contribute towards a â€Å"safe use of pharmacological agents in perioperative clinical practice† (Hicks, Wanzer, & Goeckner, 2011). According to Hicks, Wanzer, and Goeckner (2011), proper use of medication involves the following steps obtaining, prescribin g, recording, dispensing, administering, and finally monitoring. However, it is

Athens of America Coursework Example | Topics and Well Written Essays - 750 words

Athens of America - Coursework Example In addition, they liked participating in pottery, literature, music and skills in carpentry. All these developments in Athens happened in Philadelphia. In 1876, Philadelphia developed the Centennial exhibition. It was a centre where people took their art for exhibition. Art is an activity borrowed from the Greek people. Architects in the city developed the first rural cemetery. That was in 1836. The cemetery served the city for over a century. People in Philadelphia were very much into music. It made them develop a recording industry to promote their music culture. The city boasted of developing many recording studios in the US. The art of music came from Greek because, before music, Philadelphia concentrated in entrepreneurship. It is evident with the rich culture; Philadelphia had followed the ways of Athens. People in that city did their work with much hard work. Textile industry was a common thing during the early years. Philadelphia had its own textile industry in Manayuck. The textile industry grew rapidly in the early 1800s. The textile industry transformed the banks of Schuylkill River. The city dwellers participated in early industry revolution. The Schuylkill River provided the best flood plain and best landscape to build industries. The people in the city were hard working that they established the best flour centres. It led to developments of roads linking various towns to the city. The local administration at that time was impressed by the hard work of the people. The Schuylkill navigation company improved the conditions of the river in order to boost industrial revolution. The city possessed rich people like Wigard Levering. He assisted the local people in promoting the industrial culture. He ensured it was a success by leasing his property for development of farming and dwellings (OConnor, 2006). Nathan Levering was the pioneers of carpentry in Philadelphia. He assisted in building housing projects

Crime rate in United States of America Essay Example | Topics and Well Written Essays - 1250 words

Crime rate in United States of America - Essay Example This is why we aim to take an in depth analysis into some of the reasons behind the crime rate being high. In so doing we hope that we can identify the major reasons affecting the crime levels in the United States of America and possibly come up with the best solutions to help drop the crime rate. According to Allison (2009), elements such as population, poverty rates, income per capita and unemployment rates are the major aspects which our discussions will be hinged on. In the 90’s for instance when the crime rate was high the rate of unemployment according appendix one stood at a high also i.e 1990, 1991, 1992 and 1993 the unemployment rate was 6.9, 8.7, 11.1 and 10.3. Some justify the drop in crime rate to the stringent rules and legislations put in place by a onetime mayor Rudolph Guiliani and his administration which basically introduced policing that was aggressive. The mayor introduced this aggressive form of policing with the mentality that the smaller crimes led to th e larger crimes and that the participants in the smaller crimes are most likely those that graduate to the bigger crimes something also observed by Blumstein (2002). As such the levels of misdemeanor arrests in United States of America at the time were high at 70 percent. Interestingly with every 10 percent increase in the misdemeanor arrest made the crime rate especially in the case of robberies dropped by a percentage of between 2.5 to 3.2 while the theft of motor vehicles also dropped with a percentage of 1.6 to 2.1.

Business Research Analysis Essay Example | Topics and Well Written Essays - 3000 words

Business Research Analysis - Essay Example TBS might get sentiment from undergraduate understudies who have as of late finished their first back of study at TBS, and consistent with examination the gathered information, the report will indicate some quality and shortcoming of the Safety Bus and give some recommendation for the Safety Office. Part One will give a discriminating assessment of survey by consolidating it with significant writing survey. Therewithal, it will indicate up to assess the structure, address spill out of area to segment, address substance and sorts and supporting directions for the potential respondents, additionally the technique for information accumulation (postal/online) and the utilization of impetuses in questionnaire. Part Two will dissect the gathered information utilizing and portray the particulars of the discoveries and give related inference to the Safety Office. Evaluation of the questionnaire   All respondents may as well be given the same survey and reaction classifications, paying litt le attention to frequency. While one might gather that this guideline needs questions, classes, directions, and so forth, to be indistinguishable crosswise over frequency, this supposition ends up being not plausible or alluring. Repetition reiteration might bring about cumbersome and challenging to regulate instruments that are unrealistic to attain predictable reaction information. Rather, the significance and expectation of the inquiry and reaction choices must be constant. In certain cases, questions or directions require to be adjusted so they might be conveyed to, went to, and comprehended by respondents the same route in distinctive frequency. The objective is that instruments gather identical informative content despite mode. By equal, we imply that the same respondent might give the same substantive answer to an inquiry paying little mind to the mode of management. The before mentioned guidelines apply the standard of Universal Presentation to nine major parts of instrument plan: inquiry wording and guidelines, illustrations, reaction classes, organizing of answer spaces, image based outline components, inquiry request and assembling, cheat sheets, and prompts and help. The before mentioned are scenarios in which a change in the inquiry wording, request, directions, alternately different characteristics is vital for operational explanations, or preferred jelly the inquiry over might asking precisely the same address in an indistinguishable path in diverse frequency. Case in point, it is not sensible or reasonable to need that very long records of reaction classes or samples be rehashed precisely as worded for each individual in many millions of U.S. family units by instantly prepared registration enumerators. Prove from conduct coding in statistics tests demonstrates that enumerators don't read long records of reaction classifications. The before mentioned guidelines attempt to set onward a practical desire of field usage and endeavour to permit enoug h adaptability to allow infrastructure of overall composed instruments that adventure the points of interest of a specific mode while upholding

Econometrics ; GDP growth in US Essay Example | Topics and Well Written Essays - 500 words

Econometrics ; GDP growth in US - Essay Example When evaluated using the Yuan as a reference, the Chinese economy now stands two-thirds larger than its position in 2004. Of this, over half of the contribution to the growth can be attributed to the GDP increase while the remainder is from statistical factors including the currency exchange fluctuations between the US Dollar and the Chinese Yuan. The Dollar has moved by 23% between 2004 and 2008 (The Economist, 2010). Economists indicate that a repeat of this 4-year trend with moves of over 34% would allow China to surpass the US economy between 2025-2-2028. This further signals that the US Dollar will stabilize at the existing exchange rates. A comparison of the performances of both the economies during the previous decade would put a comparative GDP growth change at 51% amongst both economies. This predicts 2021 as the passing date for the Chinese economy (David Greenaway, 2009). The recent global financial meltdown has however halted the tremendous growth of most economies in the world. While overturning the recent fortunes of the US economy, the crisis has provided enough glimpses into the highly interlinked global economy and demonstrated that even China is not an exception during such periods. The US economy is slowly coming out of a recession and China’s GDP growth dipped below the 10% annual mark for the first time in over a decade. Further, the Chinese government seems to have taken several important steps to continue a strengthening of its currency, helping its exports and the home industry against western competitors (OECD, 2009). The US economy grew by 5.9% during the fourth quarter of 2009, providing a strong impression that the world’s largest economy was on the path to recovery (The Economist, 2010). However, experts have been quick to point out that this growth was largely contributed inventory rebuilding, indicating that such an expansion may not be consistent in the